Empirical assisted a lead Partner for a Top-50 national legal practice develop his local market knowledge following relocation to a key office in the North-West of England.
The firm have experienced significant growth over the past few years and have a strong, distinctive message to take out to the market.
The current head, responsible for the growth of a core group offering required a detailed, yet focused snapshot of how their current offering compares with that of their known and unknown competitors. The requirement also included offering insight into possible avenues for key lateral appointments, adding critical market intelligence regarding individuals and firms not in the public domain.
The partner is now looking to bring in a team of individuals from a niche area, which was identified by the document, offering particularly strong growth potential in an area where the current head was initially lacking specialist knowledge of the local market.
Empirical provided assistance to a Top-50 international law firm, allowing them to make business critical decisions on future growth plans.
This project was a key exercise for the firm and included a detailed overview of several legal markets in Birmingham and Manchester.
The final documents compared and contrasted the varying capabilities of their known and unknown competitors, assessed regional trends and critically looked outside the legal sector, advising on the growth potential of each market in each location.
Key decision makers were provided with detailed overviews of their specific practice area, adding to their existing knowledge, alongside locational analysis that provided them with essential contextual information with which to base their future plans.
For several years, our research consultants have worked closely with a market-leading, sector focused law firm, formulating key information for the decision making behind a number of business-critical partner level appointments.
Last year the firm had a requirement for succession planning within their clinical negligence practice and instructed us to provide in-depth research of local and national markets. A highly sensitive area, due to a small pool of high quality firms and therefore a significantly smaller labour pool.
It was essential that our client was provided with as much intelligence as possible before making decisions upon who to target as a possible future head of department, as to prevent certain messages leaking out into the market.
Upon the completion of this project, the firm acted to secure a highly rated individual identified and approached by Empirical, one of the only like-for-like appointments in the sector within the past 10 years.
Working with a leading provider of Cloud Telephony & Cloud Contact Centre Technology for Legal and Professional services firms throughout the UK, assisting them to outline market conditions and attitudes towards technology companies within the legal sector.
The research project ascertained what firms expect from their partners, enabling our client to develop a strategic marketing plan that addresses the sector's needs and expectations. The project involved using our genuine understanding of the needs of the marketplace as well as fresh conversations with key contacts in the sector to allow our client to then undertake an affective engagement strategy, increase brand awareness and deliver consistent relevant messaging to their target audience.
The project has an initial focus on the North West, North East and the Midlands. Three locations that are densely populated with qualifying law firms, of which our client has little penetration.